Return on Investment (ROI)
By quickly finding and efficiently reusing your existing assets, a Digital Asset Management system helps you save costs.
ROI
Why do you need a DAM?
The Return on Investment (ROI) of a DAM can be measured by time and cost savings as well as increased efficiency.
A Digital Asset Management (DAM) system maximizes your ROI by accelerating content access and optimizing reuse. Automated processes save valuable time and costs while unlocking the full potential of your digital assets.
ROI Calculation Example
Reacquisition / Reproduction
Search by consumers
Search by Marketing & Sales
Distribution of Content
Coordination with External Agencies & Suppliers
Potential Savings
Reacquisition / Reproduction
| Asset Reproduction / Duplicates | Assumptions |
|---|---|
| Total number of assets | 10,000 |
| Duplicates / Reproduction (in %) | 3% |
| Average cost of acquisition / production | € 75 |
| Annual cost savings | € 22,500 |
Search by consumers
| Search by End Users | Assumptions |
|---|---|
| Number of consumers | 10 |
| Internal personnel costs / hour | € 40 |
| Time savings per consumer / month | 45 minutes |
| Annual cost savings | € 3,600 |
Search by Marketing & Sales
| Power User Search | Assumptions |
|---|---|
| Number of Power Users | 5 |
| Internal personnel costs / hour | € 40 |
| Time savings per Power User / month | 4 hours |
| Annual cost savings | € 9,600 |
Distribution of Content
| Distribution of Content | Assumptions |
|---|---|
| Number of assets distributed per month | 150 |
| Internal personnel costs / hour | € 40 |
| Time required for collecting and distributing | 10 minutes |
| Annual cost savings | € 12,000 |
Coordination with External Agencies & Suppliers
| Coordination with External Agencies | Assumptions |
|---|---|
| Number of Power Users with agency contact | 3 |
| Internal personnel costs / hour | € 40 |
| Time savings per Power User / month | 2 hours |
| Annual cost savings | € 2,800 |
Potential Savings
| Potential | Savings |
|---|---|
| Reacquisition / Reproduction | € 22,500 |
| Search by Consumers | € 3,600 |
| Search by Marketing & Sales | € 9,600 |
| Distribution of Content | € 12,000 |
| Coordination with External Agencies & Suppliers | € 12,000 |
| *Annual Cost Savings | € 59,700 |
*Additional internal costs for storage & backup, IT personnel expenses, potential copyright infringement lawsuits, brand dilution / reputational damage from non-approved content, the use of outdated versions, and license costs for image or video conversion tools are not included.
Important factors for calculating the ROI of a DAM include:
- Time Savings – Less time spent searching for assets → more productive working hours.
- Cost Reduction – Fewer duplicate productions, lower storage requirements.
- Faster Time to Market – Marketing & sales teams work more efficiently.
- Increased Asset Utilization – More content reuse, no loss of valuable files.
- Brand Consistency & Compliance – Fewer errors, lower correction costs.